Understanding
Fully transparent metrics at the forefront of data integrity. We harness novel data and AI via our patent pending Pemberton scale to unlock a deeper understanding of the real world in a fully transparent pipeline that you can trust
“Let Us Act Urgently to Put Biodiversity
on Path to Recovery”
UN Secretary-General António Guterres
Pemberton provides validated and verified data on the condition of habitats for measuring biodiversity, harnessing novel processing techniques and existing remote sensor technology to generate greater transparency and trust in environmental monitoring of natural assets.
Our focus is on providing transparency across environmental data and other large and complex multidimensional datasets.
This offers the flexibility to interrogate data at three different granularities and cater to various technical abilities. This approach is essential accountability in the biodiversity industry.
3v Data
Validate
Validation in data refers to the process of ensuring that the data is accurate, reliable, and consistent, meeting predefined criteria and quality standards.
Verify
Verification in data refers to the process of confirming whether the data is complete, conforms to its intended format, and is free from errors or inconsistencies.
Value
Value in data pertains to the usefulness, relevance, and meaningful insights that data can provide when properly analysed and applied to make informed decisions or solve problems.
Culture
Embrace diversity
Embracing diversity, our team cherishes the power of different perspectives, cultures, and backgrounds. By fostering inclusivity, we drive innovation in AI, ensuring fairness and accuracy. Together, we celebrate unity, creating solutions that positively impact the world.
Translating science into data
We passionately uphold leading with science, skilfully translating research into impactful and useful products. Our team combines rigorous research and cutting-edge technology to deliver reliable, data-driven solutions. By prioritizing evidence-based practices, we ensure AI’s effectiveness, scalability, and ethical implementation, empowering businesses and society alike.
Socially responsible
At our core, we uphold social responsibility in AI development. Committed to ethical practices, we prioritize transparency, fairness, and accountability. Our team aims to build AI solutions that serve humanity, making a positive impact while safeguarding privacy and promoting inclusivity.
Pemberton win e800k ESA Grant
Pemberton has won grant funding for 800,000 Euro Project from European Space Agency - ESA and UK Space Agency to...
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